All Episodes
Episodes
5 ways of attracting top talent to your clinic
Here we explain how we look at hiring and how it closely mirrors the patient journey.Messages - receiving lot's of CV's into your inboxCalls - discovering if they are potential fit for your clinicConsults = Interviews...
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How does a patient experience your clinic?
A good thought excersise is to simply a pick a patient who visited your clinic today and think about how they experienced your patient journey.Does it match how you want it to be for the majority of your...
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Why are clinic owners/managers so reactive?
Here's a brief summary:Importance of being proactive vs reactive, by taking 5m a day to look at:the way your calendar is and the way you want it to becomethe way your numbers are and the way you want them to...
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Clinic marketing is like a game. How do you win?
If you don't roll the dice at all (i.e. do marketing) you will loose.There are 6 results you can get, when you roll (i.e. do marketing).You might think that the goal is to only roll the highest possible result.But the...
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4 types of marketing for your clinic you never thought about
Marketing to:1. new potential patients2. existing patients3. new potential team members4. existing team members
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5 tips on how to increase the price of your treatments
Apart from making more profit, obviously. The main goal of increasing pricing is to provide a better service to your patients and have less stress in the clinic.More patients doesn't always equal more profit.Don't...
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3 things every new receptionist should do (and old ones too:)
1. Daily reporting- how many calls?- how many messages? - what are the results?2. Objections diaryEvery time someone doesn't book consult, write the reason down. You will soon find out there only couple variations of...
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Don't reveal price on the phone
Common mistake that we see many clinics do is revealing the price of the treatment too early.Sometimes they say it straight in the first message and sometimes on the call.It's important to realize you're making it way...
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3 reasons why your admin team is not doing as well as they could
Don't know what you want (communication)Don't know how to do (training)Don't want to do it (motivation)
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4 questions for your weekly meetings
Look at your numbers 5m/day and have 15m weekly meetings about the numbers and ask these questions:What was good?What was bad?What did you learn?What will you do differently?
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3 signs of a top notch clinic
1. Wildly Important Goals (WIGs) vs Possibly Important Goals (PIGs)They have specific goals with deadline.2. Pro vs AmateurThey know their exact numbers and can make good decisions because of them.3. AcquisitionTheir...
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Scrolling vs Searching
Daniel & Alex discuss difference in marketing to someone who needs a treatment vs someone who wants it.
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